Spain played their first world cup match against Switzerland and lost it. We went to see the match to Madrid next to the Santiago Bernabéu. There was two big screens, activities organized, free marketing material given by the organizers and 20 000 people watching the match in the fan zone. Atmosphere was better than in the match of Real Madrid which I saw despite Spain lost and match was not as entertaining as the match in Santiago Bernabéu.
Now you can see more Spanish flags in the street picture than normally. In Spain only one match each day is shown on free television channel. After the group phase all the matches are shown on pay TV. If Spain qualifies their matches will be shown on free TV channel.
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